With the imminent arrival of GDPR and consumer concern about their data at an all time high isn't it time for the marketing industry to produce a Data Privacy Seal? The current situation is unsustainable, chiefly because of:
Bewildering array of opt-in/out-out design on webforms
Bewildering array of super long privacy policies which are often indeciphereable
Bewildering array of interpretations of what constitutes safe data handling
No wonder consumers are bewildered when marketing experts are still struggling to get their head around this. Understanding GDPR is one thing, implementing it is another. This time is now for the industry to come together to produce a uniform standard consumer facing brand to safe collection, processing and storing of consumer data. An industry created Data Privacy Badge means it could be added to all webforms (anywhere where data is collected). This will give:
Confidence to consumers their data won't be sold and will be used properly in line with GDPR.
Confidence to marketers that they are collecting and using data properly
Confidence to the ICO that companies are seeking to comply and prefer to use a widely agreed version rather than try to interpret meanings from GDPR