Monday, 21 October 2013

How to manage international lead generation campaigns

International Lead Generation

Setting-up and managing a lead generation campaign on an international scale can appear daunting at first. However, with careful forward planning and market insight (rather than just marketing instinct!), it need not be more taxing than a national-based campaign. The most significant areas to consider which impact on the success of your campaign are discussed below:
  • Language
  • Culture
  • Maturity of lead generation markets
  • Technology
  • The Local Consumer - a.k.a. the lead

Please check out the full article on PerformanceIN.

No comments: