In these pressing economic times, performance marketing is perfectly placed to wipe the decks clear of out-dated paying for awareness advertising models. We just need to make sure when tech is talked, it is done with the right people on the right level with a clear sight of the marketing objective.
Tuesday, 25 October 2011
Like most people in the lead generation industry I love a good tech talk now and again. Whether it's real-time XML, de-dupe, image pixels or container tagging but sometimes I do question how many of our highly skilled direct marketers are getting this. This creeping wallowfiication (now it's my turn to make a word up!) in overplayed geekiness is surely clouding a lead marketers main objective to create leads that buy enough products within marketing budget. This endless techno-waffle would put off even the keenest budget holder.
Monday, 17 October 2011
Like you, I rarely ever see any in-depth research on lead generation across Europe so I couldn't believe the statistics when I saw this recent report in all its technicolour glory. It contains industry changing trends plus damning figures on where the European Lead Generation market could be heading.
Here are some key findings:
- UK - market already peaked, ripe for consolidation with decreasing margins
- Germany - near mature, pressure on margins with little scope for further growth
- France - market not fully developed with most potential for growth (albeit slowly)
There are also some fascinating insights on the role social and mobile media has to play. It even details how online lead generation operates in each country.
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