As any young parent continually questions whether their off-spring is the product of nature or more the sterling management efforts of Mum & Dad, the same debate rages in OLG (Online Lead Generation)
Exactly, how important is the source of the lead if you have state of the art validation than can craft any rough diamond into the perfect prospect?
I think the answer lies in understanding the origination of the lead. Some leads need more nurturing than others. To continue the analogy, put yourself in the place of the classroom teacher, what is the point of focusing on the already bright children to get them to that higher educational plane when half of the children need more attention just to raise them to the average? It's the same with leads, Marketers, YOU are the teacher and the leads are YOUR children. Love them, keep them happy, motivated and above all get the whole group hitting the overall targets you need to call yourself a success. Only then will you unlock the true power of the volume and quality that Online Lead Generation can unleash.