We've all heard it before, a sales guy promising that the leads will work and deliver amazing results. Whilst sometimes this can be true, it is nigh on impossible that it can be done in significant volume from a single source.
Which herein lies the question, if you can get quality leads, when do you know when to stop buying?
There are only so many consumers out there who may be willing to buy your products. Which is why sometimes the harder you push for volume the worse the results get. Isn't it better to try new creatives, new angles, new incentives, new conversion methods to get the required results? And above all, accept there is a finite market for a product/service, work to identify that market and target them like crazy in the best way possible.
Online Lead Gen does promise a lot and it is unfair to expect it to deliver first time every time. Lead Marketing is a measured process that nurtures the leads from inception through to sale (however long that might be).