Thursday, 2 December 2010

Winter Online Lead Generation - Good or bad?

Writing this having not left the house today and I don't intend to, whilst the UK is covered in the white stuff. Instead I'm watching my volumes on my lead management platform with bated (visible) breath. Does the bad weather mean I will see an avalanche of leads now? With so many people stuck at home browsing online surely people will be in need of some light entertainment. What better way to while away an hour or two by responding to offers by email, clicking on lead gen advertising or taking part in online survey competitions.

Or maybe my lead gen volumes with freeze-up. The snow could discourage people doing most things they'd normally enjoy, giving people the opportunity to hibernate or simply go native with winter sporting fun.

Either way, the numbers won't lie and I for one, will be praying for a snow powered boost to online lead gen volumes this month. Bring it on...

1 comment:

Steve Cox said...

I guess we'll have to wait and see on the volumes, do consumers stay in and browse or do they go out and throw snowballs? I would guess it would vary by sector. One thing I think its fair to say is that that these are the days for 100% online conversion channels such as real time email, No hold ups with the post or call centre guys to call in sick and let your leads go cold(er!)