It's arrived at last. Those smart people on the IAB Lead Generation Council have cracked it and come up with an exciting but simple Buyers Guide to OLG.
The purpose is firstly dispel some myths and secondlly to demonstate the huge potential of this channel when bought in the right way.
Please everyone join the IAB and get a copy now whether you're an old hand or new to online lead generation.
Alternatively, come to my seminar on Lead Marketing at the Data Marketing Show on the 29th June and the first 20 people will get a copy.