Friday, 14 May 2010

Contextual Coreg generates amazing results!

Wow, did I make a publisher/advertiser match in heaven this week. Take one market researcher targeting young people and mix it with a young peoples portal and you get 90% double opt-in!!! A record conversion rate as the target was 40%. Now which award can I enter this for?

This kind of bespoke media buying where I seek specific publishers for lead gen advertisers is likely to form an increasing part of the lead marketing mix.

It can be complex and time consuming in making the right matches but when you do, expect lead marketing fireworks...

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