Spent past week talking way too much about pixel placement, fixing pixels, pixels firing.
What I want to talk about is leads, people responding, customers buying. I know pixels are the tried and tested method to optimise and buy leads through your own forms but it's so easy to lose sight of the marketing process. It's hard to think of each person as a pixel and I don't think I want to. Maybe they should have been named sprites but then that conjures up even worse imagery!