- Wider disparity in pricing as new entrants offer cheap low quality whilst established lead gen. providers focus on premium end
- Voluntary lead gen code - to standardise lead gen ad formats and regulate data collection methods
- Influx of new publishers providing non-competition co-reg instead using content, shopping basket check-outs, freeware and games to incentivise.
- Lead scoring becoming more commonplace with tiered pricing structures
- OLG going mobile
Friday, 8 January 2010
2010 Online Lead Generation Predictions
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2 comments:
Good post very interesting
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