Friday, 8 January 2010

2010 Online Lead Generation Predictions

  1. Wider disparity in pricing as new entrants offer cheap low quality whilst established lead gen. providers focus on premium end
  2. Voluntary lead gen code - to standardise lead gen ad formats and regulate data collection methods
  3. Influx of new publishers providing non-competition co-reg instead using content, shopping basket check-outs, freeware and games to incentivise.
  4. Lead scoring becoming more commonplace with tiered pricing structures
  5. OLG going mobile