Tuesday, 1 December 2009

Paying the Price for Content

Publishers seems to all moving in the same direction by beginning to charge for content. I tried to read an article today about Times Online charging but the full story was blocked behind a pay wall - says it all really!

I guess it's like be able to read the front page at a news stand before taking the plunge and spending that hard earned pound on the newspaper.

I do think publishers are missing a trick however. Firstly, make everyone to sign up for free content. Then you've got a millions of opted-in consumers in an instant which can be monetised by CPM email and lead gen. advertising - No Brainer. And if people on the file stop clicking or opting-in just kick them off the file and hence access to free content.

Surely a better solution for consumer and publisher before flicking the big pay wall switch...

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