Tuesday, 22 December 2009

2009 Lead Gen round-up - The Good, Bad & Ugly

Good
  • IAB Taskforce
  • White-label lead gen networks
  • Lead Gen Entrepreneurship - people taking risks and doing something new
Bad
  • Misleading opt-in's and dodgy co-reg paths
  • Blind Lead Gen Networks
Ugly
  • Mis-guided Lead Gen validation software that rejects popular Irish names!

Tuesday, 1 December 2009

Paying the Price for Content

Publishers seems to all moving in the same direction by beginning to charge for content. I tried to read an article today about Times Online charging but the full story was blocked behind a pay wall - says it all really!

I guess it's like be able to read the front page at a news stand before taking the plunge and spending that hard earned pound on the newspaper.

I do think publishers are missing a trick however. Firstly, make everyone to sign up for free content. Then you've got a millions of opted-in consumers in an instant which can be monetised by CPM email and lead gen. advertising - No Brainer. And if people on the file stop clicking or opting-in just kick them off the file and hence access to free content.

Surely a better solution for consumer and publisher before flicking the big pay wall switch...