Monday, 16 November 2009

Power to the People

Echoing the recent news that Amazon is to reward people with referral fees for using links in their Facebook comments and Twitter tweets, I've alway felt turning consumer into marketers was the ultimate destination for every online advertising model.

Should we tag these people 'marsumers' and how quickly will this niche become a force in the marketing space?

On a personal level, I would feel slightly unclean at the thought of cold blooded marketing of third party stuff to my network of friends.

This Amwaytisation of web marketing is a logical step but surely it needs the most delicate of touches/sleight of hand for marsumers to profit and not be loathed for doing so by their following.