Saturday, 3 October 2009

I don't wanna go blind (network)

Advertisers are naturally hesitant when it comes to the issue of using blind networks to do anything other than CPA campaigns. Really they shouldn't be faced with playing marketing roulette, as any network worth their salt should be able to stand up and be counted by their publishers. But of course a substantial amount of inventory currently sits in blind networks so they can't be discounted altogether.

So, if you do go blind make sure you keep your ears open...