Tuesday, 22 September 2009

Ad-Tech'ing in the UK

First day of the show - Alot of ad networks exhibiting all seem to be claiming the same thing. Biggest in UK, blind network, exclusive publishers, sell by any metric CPA, CPC, CPL, CPM. But only a small amount of digging makes me sus and believe many are just resellers for other networks (Pyramid selling rules!). Only interested in those with real inventory to sell with the necessary control? Me and my lunch dates joke we should grab our own stand, create a network (Smokescreen Ad Network, anyone?) make similar claims and days later sell the company for a cool million.

Search continues tomorrow for those guys at the top of the ad network pyramid...